As a fellow marketing student who has taken a deep course into advertising, I can only say that the world of advertising while taking a giant leap into creativity, and quality also remains the same. This has been going on for a long, long time. It is not prevalent in only one country but all over the world. Perhaps you have noticed it, perhaps we have all noticed it: I definitely have. Be it commercials, music videos, product displays, movies, and TV shows, females are chosen to be a monument for attraction. Is it not true? Does a pretty woman make you look twice? Half the time, the product or whatever the company or the producers want you to pay attention to is not even relevant to displaying a girl. Countless automobile exhibitions have models standing beside the automobiles in skimpy outfits. Why ? The concept has spread across all sectors, sadly. Models are encouraged to wear revealing clothes on videos and photoshoots. Cheerleaders bring life to the game in many sports and e